Careers in Graphic Designing

What is Graphic Design? 

Graphic design is a visual mode of communication that conveys a message through images and text designed with software. As there are many different types of graphic design, there is no single definition. The images or text can be in the form of logo, infographics, typography, digital illustrations, etc. Graphic design encompasses a wide range of visual and textual content that is applied in many media.

Almost all brands need graphic design to create an identity for themselves, to convey their message and design visually appealing packages for their products. Graphic design is widely used for commercial purposes but not limited to it. It is also used as a way of artistic expression. There are different types of graphic design that, unlike many one-way street industries, provide a plethora of options in career. 

Types of Graphic Design:

UI/UX: It refers to user interface/user experience. User interface is all about creating applications, websites or a video game for the best user interaction. User experience is concerned with designing a product for end-use and how users interact with the product.

Visual identity: Creating an identity for brands in the form of logo, typography, color theme that suits the brand’s personality. Having a visual identity helps customers recognise and create a lasting impression on the brand.

Packaging: Graphic design is also used to create packages for products that communicate well to customers. Color palette and typography that goes with the brand’s image is incorporated in package design. 

Publication: Creating designs for magazines, catalogues and other print publications using image editing software, page layouts, color themes and typography.  

Art and illustration: Creating compositions for story illustrations, original artworks, album covers and posters. It can be created for commercial and personal work as well.

Photo editing and manipulation: All about enhancing the beauty of an image by adjusting color, contrasts, brightness, removing or covering up flaws and unwanted elements; manipulating elements in an image, combining two or more images to create a unique image that looks like a work of fine art.

Graphic design is used in advertising industries, publishing industries, television and video production, animation, entertainment industries like music, books, comics, etc., journalism, and many more. Any type of Graphic design requires creativity, originality and a clear understanding of how elements and principles of design work together. 

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Softwares used in Graphic Design:

Photoshop

Adobe Illustrator

Adobe InDesign

Canva

Some software is built for a specific purpose in graphic design that cannot be used for other types, for example, Photoshop cannot be used for Logo design and Illustrator cannot be used for image editing. Similarly, web pages and layouts for books are created in InDesign which is specifically built for that.

Careers in Graphic Design:

Regarded as one of the most versatile career options, graphic design is being taken seriously more and more these days where passion and creativity are valued much. A kind of visual art that is focused on the digital mode of communication, graphic design serves its application in many fields like animation, illustration, branding, digital marketing, digital art, photography, etc.

Career Options in Graphic Design:

Multimedia designer: As a multimedia designer, you will create designs in video, audio, and images for television, film production, set design, posters, and more. A lot of hand-on practices, experiences and thinking-out-box is required for this discipline of design. 

Logo designer: You will create sketches with hand and with software as well. A logo is the most important element in brand identity and as a logo designer, you have to design according to the brand’s personality, their color palette and other requirements. You will also use typography in designing a logo. You can work as a freelancer as most companies go to local graphic designers for their logo requirements, or you can also work in a graphic designing agency.

Creative art director: As a creative art director, you will be handling the team responsible for producing works that will be displayed in magazines, billboards, posters, on TV and more. You will also supervise the work related to designing the requirements as per the client. 

UI Designer: the job of a UI designer is to gather and evaluate user requirements, create interactive programs, present design and development of a product that is convenient for users. Some of the skills required for a UI designer are interactive design principles, typography, prototyping, wireframing, branding, color theory, visual communication, etc.

UX designer: The job of a UX designer is to make the products and technology convenient and accessible for customer use. While designing a product, you have to see it from a user’s perspective to create the best user experience. As a UX designer, you need to have skills in UX research and writing, visual communication, user empathy, interaction design, coding and analysis. 

Graphic designer: As a graphic designer, you will create poster designs, banner design for both web and print, social media posts, brochures for web and print, logo design, icon design, web pages, edit photos, branding, and more. You can work in an advertising agency, publishing agency or a marketing agency or choose to freelance as well.

Photo editor: The job of a photo editor is to make an image presentable for digital and/or print publications. They enhance the beauty of photos by cropping, sizing, improving color contrasts, or turn a black and white image into color and color to black and white, adjust the balance, lighting, etc. As a photo editor, you can work for a photographer, magazines, newspapers and television. 

There are many more options in graphic designing that you can specialise in. The main skills required overall are creativity, understanding the client, passion for the work, and a thorough knowledge of software. 

Are Graphic Design Jobs in Demand?

As almost all brands, organisations require the skills of a graphic designer to create a brand identity, to design posters, social media posts, in advertising, or anything related to design and print, the demand for graphic designers has seen steady growth in the last decade. With many start-ups popping up, it is only adding more to the demand. The growth projection in graphic design employment is as fast as any other industries and is estimated to rise by 5-10% in the next five years. The pay is good as well and as mentioned above, the options to work in different fields within the graphic design are plenty. 

Graphic Designing in Bangalore has plenty of job openings. Learn digital offers career-driven and certification courses